LAURA BOSETTI TONATTO

A TRUE ITALIAN STORY


Since 1986 Laura Bosetti Tonatto, a professional "nose" known all over the world, creates perfumes for major cosmetic companies and customized mélanges.

Since October 2006 she has joined the staff of the University of Ferrara, Faculty of Pharmacy, as Professor Adjunct in the Master's Degree in Cosmetic Science and Technology for the course: "Perfumes: Art and Production" and "Aromacology ". She is the creator of a cultural workshop "Naso e Parnaso", for the study of the use of essences and aromas from ancient times to the present day.

Laura has curated several exhibitions including: "Caravaggio a painting, a perfume" for the State Hermitage Museum in St. Petersburg.

For the National Museum of Oriental Art in Rome she was responsible for the olfactory area "Aromatic: essences, perfumes and spices of East and West", creating, among other things, the Syrian Water (I century BC) and the Water Admirabilis (1609) by Giovanni Maria Farina, which later became the famous Eau de Cologne.

She is the only expert in the field that has been able to express the relationship between art, science and culture in general. Important works of art have inspired the birth of some of her perfumes. Through a long process of analysis and study of the artworks, Laura Bosetti Tonatto has been able to turn these artistic suggestions in fragrances, which became masterpieces to be perceived through the most unusual of the senses: the sense of smell

She has recreated a series of fragrances that are mentioned in the Bible.

Laura Bosetti Tonatto has created a bespoke collection for the late Queen Elizabeth II.

The Royal Family of Saudi Arabia commissioned Laura Bosetti Tonatto to select the ingredients for the creation of the first perfume produced by the Philanthropic Association Al-Nahda.

Laura creates collections for the most prestigious hotels and spas in the world.

In 2018 Essenzialmente Laura is the best artisan shop in Rome for the National Geographic Traveler and for the WALLPAPER Rome!

In 2012, on November 26th

with the decree of the President of the Republic, Giorgio Napolitano, she was awarded with the honor of Knight of the Order of Merit of the Italian Republic.

On September 2013

the Who is Who of Journalism and Fashion awards 2013: God save the Queen and fashion was delivered to her in Milan, at Palazzo Marino "For her olfactory emotions and for having been able to transform art and culture into fragrances".

FLORENCE, September 2015

She presented LA LAVANDA DI LEONARDO at Pitti Fragranze, a recipe hidden between the lines of the Atlantic Code, a natural scent of rose and lavender, dissolved together in a single gesture, the olfactory exploration of a skilled hand. "To smell: some good Rose water and take your hands together, then remove the flower of wheat and rub it between one hand and the other, and it's good". Atlantic Codex, sheet 807r, vol.III

ROME June 16th, 2016

The prestigious French cultural institution, the French Academy at Villa Medici in Rome, dedicates a day to Laura Bosetti Tonatto in recognition of her art and creativit

TURIN, December 2016

With a lectio magistralis about the scents of the soul , Laura Bosetti Tonatto inaugurates the third edition of the review of the Essential , organized by the circle of Readers. "Nature has united in an essence what man is destroying in the name of religions": from this thought, and starting from reading the Bible, the international nose has created a whole collection of mystical fragrances. Incense is in fact universal liturgy, associated in all cultures with prayer and contemplation.

CANNES, December 2016

At the ILTM luxury hotel exhibition, Laura Bosetti Tonatto presents the Mytha scent Anthology collection for Dogus Group: 7 fragrances created to represent places and atmospheres of the most beautiful locations on earth. “The olfactory memory is the strongest we have and if we remember through the perfume, it will be forever”

WASHINGTON DC - EMBASSY OF ITALY 1ST JUNE 2017

In the program shared with the European Community: "Protecting our Heritage", which focuses on the preservation of both tangible and intangible artistic heritage, Laura Bosetti Tonatto represents the Italian creativity with a conference entitled "Perfumes: an intangible artistic heritage of Italian creativity".

ROME, MAY 28TH 2015

Laura has opened in Rome, in via dei Coronari 57, the single-brand boutique "Essenzialmente Laura". A real olfactory journey with 70 fragrances that collect the best raw materials that Laura has selected all over the world in her thirty years of career. Over 900 body and home products tell a true Italian story in one of the most beautiful streets of the eternal city.

Laura Bosetti Tonatto was invited as a guest of honor to the "Colloque Patrimoine Culturel Immatériel de l'Humanité", the city of perfumes.

Laura holded a conference on the theme, "Sens et Essences en Pays de Grasse, la Méditerranée en Invitée d’honneur".

The capital of perfumes, France, intangible heritage of humanity - UNESCO, thus offers an important recognition to Italy and to one of the most famous Italian noses in the world for her activity as A creator of essences and thirty years of research in relationships between art, culture and perfumes.

It is the second time, after the evening of honor dedicated to her by the French Academy of Villa Medici in Rome, that France pays homage to Laura Bosetti Tonatto, a much more significant appreciation since she comes from a country in which they were born the greatest perfumers in the world.

The invitation is also a tribute to Italy and its ability to create high quality products linked to the country's creative tradition and culture, two assets to be safeguarded and made known to the world.

FLORENCE, 24th JUNE 2020

To celebrate the organoleptic characteristics of the extraordinary 2019 harvest, Marchesi Frescobaldi asked the internationally renowned nose Laura Bosetti Tonatto to analyze the olfactory notes of Laudemio Frescobaldi, with the technique used for the creation of perfumes, to create the Home Fragrance Laudemio Frescobaldi.

VATICAN CITY, SEPTEMBER 2020

On behalf of the Vatican Museums Laura Bosetti Tonatto creates a collection dedicated to some masterpieces present in the museum complex of the Vatican City. It is the first time in the history of the museums, founded by Pope Julius II in the 16th century, that a perfumer is commissioned to create the perfumes deciphered by the exhibited works.

ROME, MAY 2021

THE BELMOND HOTELS AND THEIR FRAGRANCES

The ESSENTIAL MEMORIES perfume collection, requested by the LVMH Moët Hennessy Louis Vuitton group to Laura Bosetti Tonatto, represents, through perfumes, the authenticity and uniqueness of some of the most fascinating places in the world.These fragrances have been created by selecting, through a philological approach, the most surprising olfactive elements present in the Belmond hotels situated in Italy: CARUSO, SPLENDIDO, SPLENDIDO MARE, SAN MICHELE, CASTELLO DI CASOLE, VILLA SANT'ANDREA, GRAND HOTEL TIMEO, CIPRIANI.

ROME, JULY 2021

Inauguration of the second roman boutique Essenzialmente Laura in Via di Campo Marzio 35, a new lounge in the nerve center of the city.

ROME, SEPTEMBER 2022

SERGIO

The fragrance Sergio is an homage to the dancer Sergio Bernal, a spirited and yet enigmatic leading performer of the gala Les étoiles by Daniele Cipirani. The fragrance aims to pursue the project related to the collection of perfumes dedicated to the ballet repertoire and its main characters, as the Black and White Swans.

FLORENCE, SEPTEMBER 2022

During the tenth anniversary of GUY ROBERT, a conference regarding the rose of Taif, considered to be one of the most precious roses, preserved in a meticulous manner in order to maintain it sacred and rare, was held by Laura, in his honor. A rarely revealed secret that boasts the royal seal and that the perfumer has used in the formulation of her Secrets of Taif.

ROME, MAY 2023

For FOROF ESSENZA, the benefactor and entrepreneur Giovanna Caruso Fendi had invited Laura Bosetti Tonatto, to transform into a fragrance the history of the Ulpia Basilica; the essence, with its olfactory notes of rose, amber, saffron and incense, aims to relinquish the spirit of a venue, becoming a cultural and social tale of the universal value of Freedom, main source of inspiration of the project.

ROME, SEPTEMBER 2023

Inspired by the tradition of CASTELLO OLEDASCHI DI BRACCIANO and by the ancient art of perfumed fragrances of Laura Bosetti Tonatto, the new product line “Castello di Bracciano” was born.

The Odelaschi Family, of Lombard origins with legendary roots among the paladins of Charlemagne, reached the pinnacle of power through the elections for the papal throne of Benedetto Odelaschi under the name Innocenzo XI (1676-1689). It was the nephew of the Pope, Prince Livio, to acquire the Castle of Braccio from the Orsini family and to celebrate its dynasty through an extraordinary commission of art. The coat of arms of the family, adorned with imperial eagles and sacred censers exalting origins and devotion,

ROME, JANUARY 2024

PALAZZO COLONNA is one of the largest and most ancient private palaces of Rome. Its construction began during the XIV century following the will of the Colonna family, which had resided there for eight centuries. The Prince Don Prospero Colonna and his wife Donna Jeanne charged Laura to create a collection made especially for the majestic Galleria Colonna, a jewel of the Roman Baroque.

ROME, MAY 15th 2024

Opening of the third flagships store after Via dei Coronari 57 and Via di Campo Marzio 35. The address is really extraordinary: Santa Maria Maggiore Square 28, right on the walls of the Papal Basilica of Santa Maria Maggiore’s facade. The Basilica has been dominate the city of Rome for sixteen centuries and it’s the Marian temple par excellence, the cradle of artistic civilization. The spiritual heart of Christianity and Marian devotion, one of the 4 Papal Basilicas in Rome, the only one in this city that has preserved the primitive early Christian structure. A thousand-year history you will have the chanche to know and discover, also through the perfumes of Laura Bosetti Tonatto.

ROME, JULY 2024

SANTA MARIA MAGGIORE – THE COLLECTION For sixteen centuries the Papal Basilica of Santa Maria Maggiore, situated on the top of the Esquilino hill, has been the main Marian Temple of the west. Laura Bosetti Tonatto has dedicated four new fragrances to the Papal Basilica of Santa Maria Maggiore of Rome.

  • NIVES
    The crystalline notes of bergamot, the freshness of white musk and amber’s intensity recall through the sense of smell the Miracle of Snow, which took place in Rome, during the summer of the year 358, as well as the history behind the foundation of the Basilica di Santa Maria Maggiore, otherwise known as the Basilica di Santa Maria ad Nives.
  • AURUM
    Incense and myrrh, the most ancient and ancestral notes, take us back to the time of the Magi to narrate the mystery of the Nativity, depicted in the golden mosaics of the Papal Basilica di Santa Maria Maggiore. Known as the Bethlehem of the West or Santa Maria ad Praesepem, the Basilica houses the relic of the Holy Cradle.
  • MATER
    The most precious rose and the rarest amber have been combined in this perfume to tell the story of divine motherhood and to exalt the glory of the Theotokos, the Mother of God, to whom the Papal Basilica di Santa Maria Maggiore is dedicated. It is also one of the oldest Marian temple of the world.
  • VITA
    Camellias, jasmine and gardenias; a garden of rare flowers, of delicate buds paired with amber and incense’s profound tonalities, reaching an equilibrium making us travel towards a terrestrial paradise enriched with the medieval mosaics of the Papal Basilica of Santa Maria Maggiore. A tale adorned with shapes and colors, inspired by eternal harmony and joy of living.

FLORENCE, SEPTEMBER 2024 – PITTI FRAGRANZE

Presentation of the “H” collection, designed to respond quickly and easily to the increasingly urgent requests for waste reduction, recycling of materials and reuse of existing objects, so that environmental protection becomes a primary and essential value.


ESSENZIALMENTE LAURA

“Essenzialmente Laura”, personifies the most intense and conceptual essence of Laura Bosetti Tonatto, the Italian nose most renown around the world. The collection “Essenzialmente Laura” is realized by hand in Italy with prime materials of high quality from the most renown laboratories of the world and selected personally by Laura Bosetti Tonatto who guarantees the quality and originality putting on each flacon her name.





IL NASO

The so-called “nose” is almost un unknown profession. The “nose” is someone with a highly developed sense of smell that can combine different scents to create essences and perfumes. This is not a scientific kind of job. The “nose” is at the same time an artist and a technician, the only tools available the ARE raw materials and a precise balance. Thanks to his or her talent, imagination, fantasy and ingeniousness, he or she can “transform emotions into scents”.



THE LAURA’S MAGDALENES

The greatest painters of art history - Caravaggio, Titian, Guido Reni, El Greek, Artemisia Gentileschi, Perugino- have portrayed Mary Magdalene in their masterpieces. The saint has perfumed the body of Jesus Christ and is venerated as protectress of perfumers. The ointment of Mary Magdalene contains the Nardo oil, a precious oil extracted from the rhizome of Nardostachys Grandiflora.



THE RED COLOUR

Red is the color. The first to be recognized by infants, the first to get a name from all civilizations and it is the color of passion, love, suffering and power.


It's ESSENZIALMENTE LAURA’s color.



THE BOUTIQUE

In Essenzialmente Laura flagship stores, you can join a free training course that will allow perfume lovers and newcomers to deeply discover all phases of creating perfumes, the history of perfumery and the perfumes inspired by literature, cinema, paintings, music and important historical figures.


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THE PACKAGING

The packaging represents, through shapes and colors, Laura Bosetti Tonatto and her journey: simple styled, almost pharmaceutical, labels describe products and allow the public to appreciate their characteristics. The new packaging does not include elements such as gold, crystals, diamonds: the real richness are the raw materials, the formulas, the stories and the inspirations.



THE ART AND THE ESSENCE OF LAURA

The entire collection is produced and packaged by hand in Italy using artisanal methods, combining the secrets of French and Oriental perfumery, and refined by Laura in the most prestigious schools and most exclusive laboratories. The creation of fragrances, the quality control protocol, infusions and the packaging process are personally supervised by Laura Bosetti Tonatto with constant and thorough care.

All the raw materials used in the “Essenzialmente Laura” collection comply with the IFRA (International Fragrance Association) guidelines, the main and most rigorous self-regulating system of the fragrance industry worldwide, to ensure the quality and safety of raw materials and to safeguard human health and the environment. No dyes or mineral oils are used in the formulations. Products are not tested on animals and do not contain any substances of animal origin.